I've talked in earlier posts about how formally analyzing the Context of the Organization can support you in assessing the business risks you face, or the scope of your management system. But sometimes your context can have a huge impact even in a far less formal way.
Years ago, I worked for a small company here in Santa Barbara, California, that was acquired by a Big Company with headquarters in Europe. A couple of years after the acquisition, Big Company informed us that we had to certify to ISO 14001, the environmental management system standard.
So we set to work, building on our ISO 9001 quality system to create an integrated management system addressing both standards. We worked with an expert from another of Big Company's American offices, trained everyone at our location about the new system, and scheduled an audit. We passed the audit, and got our certificate. So far, so good.
The management from Big Company's home office back in Europe congratulated us, of course, but at the same time they expressed considerable incredulity. Our office had had a lot of trouble getting our initial certification to ISO 9001 some years before, so our European colleagues tended to think of us as chronically a day late and a dollar short. At the same time, when it came to ISO 14001 the European home office hadn't achieved certification until their third external audit! How did we—of all people—manage to score on our first? One vice-president even asked me, "Did you bribe the auditor?" I think he was joking—he made it sound like a joke—but clearly he was also rattled.
Just to be clear, no of course we didn't bribe the auditor. (Long time readers will remember this post from two years ago, where I explain exactly why bribery is a bad thing, as if that weren't already obvious!) I don't remember what I told our VP—the question was so unexpected that I probably fumbled it. But months later, in a very prolonged case of l'esprit d'escalier, I figured out the true answer to explain the seeming incongruity that was troubling him.
In the first place, certification to ISO 14001 generally involves implementing two kinds of measures in your organization: environmental measures and system measures.
- Environmental measures are the programs you put in place in order to address your environmental impacts. These can be simple things like recycling your waste paper and your printer toner cartridges, or they can be large programs to reduce pollution or toxic waste resulting from your manufacturing activities. It all depends on what your current environmental impacts happen to be.
- System measures are (in essence) a series of paperwork exercises, that integrate these environmental activities into an overall management system. These measures include assessing your current environmental impacts, planning which ones to address, planning the programs to address them, measuring the results (i.e., the effectiveness) of those programs, and then using the output of those measurements to replan for next year.
Certification to ISO 14001 requires that both kinds of measures are in place and working smoothly. And the reason our European home office had so much trouble getting their certificate was that they had to implement measures like a recycling program (and others, of course) from scratch. But it took a while for their employees to develop new habits.
So an auditor would come to the site and hear that the company had implemented a recycling program. Then he would see that all the recycling bins were empty, and that people discarded copier paper into the regular trash. Naturally he would write a nonconformity that the recycling program was ineffective. Multiply this one example by enough other instances of the same basic problem, and you can see why it took them three tries to get their certificate.
But in our office the project was a lot easier. Remember that we were located in Santa Barbara, California. Santa Barbara was the site of a major 1969 oil spill; public outrage at the spill kickstarted local environmental activism, resulting in the 1970 Environmental Rights Day, and (a few months later) the very first Earth Day. Consequently, state and local ordinances governing the environmental behavior of businesses are already very strict, and have been for many years. Any company operating here has to comply to keep their doors open, and employees take environmental measures for granted.
So when we began our project to achieve ISO 14001 certification, half the job was already done. All we had to implement were the system measures. We did the assessments, determined that our current environmental measures were appropriate, and set up metrics to track their effectiveness.
We didn't have to bribe the auditor. We didn't have to be smarter than our European colleagues, and we didn't have to work harder. We just benefitted from our location, and from all the extra requirements which that location implied. In that sense, our context did half the work for us.
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