I always appreciate hearing from my readers, because I learn what is on their minds. Without feedback, it is easy to get stuck in my own little bubble, and to assume that whatever I happen to think must be obvious to the world. Spoiler alert: it isn't. đ So it is genuinely helpful to me to hear what other people are thinking about Quality. Their thoughts are invariably based on where they are today in their Quality journey.* Not where I am. And not where some textbook says they could be. But where they are in real life. And addressing real-life circumstances is where the value comes from.
Last month, for example, I posted about a contract-manufacturer my company used to work with, whose documentation procedures were exemplary. One reader replied as follows:
I liked how the story so well illustrated three separate points: (1) that companies should do the kinds of things that ISO 9001 requires even if they don't care about certification, because it results in Quality; (2) how important documentation IS, and then (3) that documentation doesn't always have to have WORDS (or be wordy) to be most effective. (This was the most useful to me, because I hadn't fully thought this one through.)
Of course it was delightful to hear that my reader liked the post. At the same time, I could scarcely resist the urge to reply "Well almost." Because for each of these points, it all depends on what you really need.
Should companies do the kinds of things that ISO 9001 requires, even if they don't care about certification? Sure, on the whole I think it's a good idea. I argue as much in this post from four years ago. But there is nothing magical about ISO 9001. My real advice would be: If something is going to mess up your work or ruin your day, find a way to avoid it. The only thing special about ISO 9001 is that it happens to cover many of the ways that most companies can go wrong. So if you implement the steps it recommends—with or without external certification—you stand a better than average chance of catching the things that routinely mess up your work or ruin your day. But there's no guarantee. Companies with ISO 9001 certification can still fail. And if you've got unusual risks, you might need to take unusual measures, regardless whether ISO 9001 mentions anything of the kind. If there's a serious infestation of vampires in your area, invest in garlic.
How about documentation? Again, on the whole it's a good idea. But make sure it's useful. The key here is that one of the things which can regularly "mess up your work or ruin your day" is simple human forgetfulness. How do you protect against forgetfulness? Write it down. If you want something done the exact same way every time, write a procedure. That's why documentation was so important for the contract-manufacturer I wrote about before. Their operation depended on an assembly line, to make the custom components that they sold. And assembly-line manufacturing depends critically on doing the same step the same way, every single time. So they worked from written instructions.
Even simpler operations can benefit from written procedures, as long as they don't get out of hand. Kyle Chambers told me about a client of his, a rancher who offered basic services to other ranchers. For one reason and another he decided that ISO 9001 could benefit him, which is how he started working with Kyle. He didn't have a lot of procedures, because most of his work fell under the umbrella of "general rancher competence": he hired only people who already knew how to do these things. But he found that he did have to specify a few details. One of these was how to clean out a trailer after it had been used to transport animals. So he wrote up a single page of bullet points—what not to forget—and added it to his management system as an official "shit-kicking procedure." Focus on what you need.
For the third point, that documentation doesn't always have to be in words, ... well there I have to agree. Use whatever it takes. If words get the message across, that's great. But we all know that a picture is worth a thousand of them.
There are multiple examples to illustrate the limitations of verbal communication, but one of my favorites comes from the movies and not the workplace.
Did you ever see the 1971 movie "Walkabout"? It's set in Australia. A couple of children from the city are abandoned in the Outback by their suicidal father. The girl is in her teens, and the boy is younger. They get lost and dehydrated, but are found by a teenaged Aboriginal boy on his yearlong walkabout. He speaks no English. The girl pleads with him for water, and he stares at her impassively.
She keeps saying, "We need water. Water! I can't make it any plainer for you."
Nothing.
Finally the little boy mimes drinking, and says "Glug glug."
The Aboriginal boy laughs, and pounds a stick in the ground. Up comes water.
I looked for the scene on Youtube and didn't find it per se or entire. But there is a glimpse of it in this trailer.
__________
* To be clear, "where someone is in their Quality journey" is almost never a reflection on the person. It's always about the place or business where that person is working, and what level of sophistication the business is ready for when you account for all its context. Remember a couple of years ago, when I wrote about a colleague in ASQ who described her company by saying, "We just can't afford Quality right now."










