Last week we talked about the nature of leadership, and about leadership's role in choosing a direction for organizations. But leadership is only half the story. Leadership gives the organization a will, so to speak, by making decisions; but it is the membership that gives the organization hands, to carry out those decisions and get things done. Without its membership, without its hands, the organization scarcely exists at all.
What people often forget is that the cooperation of the membership is ultimately voluntary.* It's easy to forget this fact in ordinary conversation—"I've got a family to support," "I've got a mortgage to pay,"** "Only a few more years to retirement and freedom"—but a fact it remains. The only thing that keeps the members of an organization working at their jobs is that they want to be there. Otherwise they'd walk away.
It is therefore very strongly in the interest of organizational leadership to convince organizational membership that they want to stay. And all the ways and means there are to convince people to stay can be summarized as "engagement of people."
So how do you engage your people?
I'm pretty sure the first step is, Pay them. 😀
But of course that's not all of it. We've all heard people say, "I wouldn't do that kind of work for any price." So what else is needed? It depends, because we all prefer different things. It also depends what options each of us has available.
There are any number of familiar considerations that make one workplace more attractive than another, so that people want to stay there longer:
- It helps if the leadership treats you with respect, as a responsible adult.
- It helps if the leadership treats you fairly.
- It helps if the leadership communicates clearly what they want you to do, so you don't have to guess (and risk guessing wrong).
- It helps if you feel like everyone's on the same team, and like you are all accomplishing something that matters.
- It helps if you have the chance to learn and improve at your job over time. It is even better if your coworkers and leadership recognize that you have learned and improved, and reward you accordingly.
And so on. Type the search terms "what makes a company a good place to work" into your favorite web browser, and you'll get a long list of ways to engage your people.
How does this affect Quality?
Love and caring are the deep sources of Quality; so people who love their work and focus on it will do better work than those who don't. For this reason, many of the points I just listed improve Quality because they rid the workplace of distractions.
As just one example, if you feel that your workplace is managed unfairly, that's a huge distraction which will prevent you from focusing on the work itself. Therefore leadership must not only be fair, but they must be seen to be fair, so that workers don't spend all their time guarding themselves against a perceived risk of injustice.
The other points work similarly.
There are also measures leadership can take which affect Quality directly.
- As we discussed last week (under "the paradox of empowerment"), no one can be an expert in everything. The more that leadership encourages employee empowerment at all levels, the more likely that problems can be addressed promptly by people with the right expertise.
- Empowerment also entails what W. Edwards Deming called, "Driving out fear." In an organization managed by respect rather than fear, employees will speak up about potential improvements, and will take initiative to implement them. But when you crowdsource the continual improvement process, you can expect more and faster improvements.
- As leadership introduces measurement against objective standards, employees become more willing to measure their own performance against clear definitions of high achievement—and therefore to aspire to higher performance in the future.
- ISO 9000:2015 even suggests that the organization can conduct surveys to assess how well employees are satisfied with their workplace, with the intention of communicating results openly and taking corrective action where needed. Readers may remember a discussion last year where I expressed doubt that such a question would really measure what it claims to measure. But if leadership can find genuine ways to assess engagement—even informal ones—that information has to be useful.
Every organization has to engage its people at some level, simply to survive as an organization. But the more thoroughly and effectively you can engage with your people, the more they will feel both free and inspired to do a good job. And that's Quality.
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* See, e.g., Étienne de La Boétie, who points out in his Discourse on Voluntary Servitude, 1577, that even kings and governments rely on voluntary cooperation from subjects and citizens.
** The character Nick Naylor, in "Thank You For Smoking," calls this "the yuppie Nuremberg defense."
